Asam Beauty

Multi-Channel Product Launch Campaigns

Client

Asam Beauty

Project Type

Integrated product launch and brand awareness campaigns across DOOH, social, retail, and ecommerce.

Overview

For Asam Beauty, I created and delivered a series of CGI-driven motion campaigns supporting new product launches and ongoing product awareness. The work covered key products such as Vitamin C, Retinol, Magic Finish, and the Perfect Match Valentine’s Day launch.

The focus was simple: introduce new products clearly, make them stand out in a crowded beauty market, and communicate benefits fast — even in environments where viewers only have a few seconds to look.

The Challenge

Beauty marketing often relies on abstract promises like glow, renewal, or perfect match. Those ideas are hard to explain quickly, especially in DOOH spaces where there’s no sound and very limited time.

Each campaign had to work within a 15-second window, stay visually striking in busy public spaces, and still feel premium and trustworthy. On top of that, everything needed to scale smoothly across formats — from metro screens to social feeds and in-store displays.

Creative Strategy

My role was to translate product benefits and campaign briefs into clear visual ideas people could instantly understand.I focused on visual metaphors that felt intuitive and seasonal — for example, positioning Vitamin C as skin support during colder months, or framing Retinol around precision, renewal, and confidence.

The visuals were designed to breathe. Strong compositions, high-quality product renders, and a clear rhythm between motion and copy helped the message land quickly, without feeling rushed or cluttered.

Execution & Collaboration

I handled research, concept development, and motion design while collaborating closely with marketing stakeholders. Because the client sometimes found it difficult to imagine the final result early on, I created inspiring animations and styleframes as a moodboard, along with short test sequences. Using a Vertical Slice workflow, each part offered a complete flavor of the final experience, helping to align expectations, speed up feedback, and reduce uncertainty during production.

Each campaign was built as part of a flexible system. Timing, pacing, and visual language remained consistent, while layouts were adapted for different formats such as 16:9 and 9:16 across social, DOOH, and retail screens

Reach & Impact

The campaigns launched simultaneously across Germany through Ströer, appearing on large-scale DOOH placements in metro stations nationwide and reaching millions of viewers.

The same creative system was adapted for Instagram, Facebook, ecommerce platforms, and in-store retail screens including Müller and Rossmann, ensuring a consistent brand presence across every touchpoint.

Outcome

The result was a cohesive set of campaigns that supported multiple product launches, strengthened brand recognition, and delivered a clear message from public space to point of sale — without losing visual quality or creative consistency.