The Vision
Pathway transforms complex healthcare themes — innovation, digital transformation, and connectivity — into an immersive motion-driven LED experience. The 1-minute reel reflects Siemens Healthineers’ forward-thinking approach and next-generation healthcare focus.
The Brief
Siemens Healthineers required dynamic visuals for a major healthcare event. The content needed to engage and inform, adapt across multiple LED formats, and maintain a cohesive, tech-forward aesthetic aligned with their brand vision.
Creative Strategy & Process
I began by reviewing Siemens’ CI materials and distilling key concepts from the briefing into a shareable Miroboard for stakeholders. Moodboards and visual research explored abstract ways to represent data flow, connectivity, and futuristic innovation. Previz animations and style frames were created using a vertical-slicing Agile workflow, enabling tangible progress at each stage. Close collaboration with creative leads and designers ensured alignment and effective iteration while managing expectations for complex concepts.
Execution & Touchpoints
Final motion designs were delivered across multiple LED screens at Siemens’ Messe booth, maintaining visual consistency and adhering to the design system. Each animation communicated the futuristic, connected brand story to B2B audiences effectively.
Outcome
The client was highly satisfied with the project, which inspired future large-scale installations. The work successfully translated abstract concepts into clear, engaging visuals, demonstrating innovation, connectivity, and cutting-edge healthcare solutions.
