The Vision
Retinol is an ingredient rooted entirely in skin renewal and science. My goal with this second campaign for Asam Beauty was to move away from the glowing warmth of the Vitamin C launch and lean into a look that felt clinical, ultra-precise, and premium. I wanted to use glass molecular structures to give the audience an immediate, intuitive visual connection to the science behind the formula, making the product benefits feel tangible instantly.
Creative Strategy & Process
Because this campaign shared the same fast-paced, soundless 15-second DOOH layout as the previous spots, I kept the core rhythm steady but completely shifted the art direction. The entire pipeline was an end-to-end production process on my end.
Starting with the client's briefing, color palettes, fonts, and raw OBJ files, I built out the 3D look development stages. I framed the deep magenta glass jars against a clean, minimal background, introducing moving glass molecule chains to create a premium sense of depth. The pacing was carefully designed so the text callouts had room to breathe, keeping the viewer's eye locked onto the product benefits even in the middle of a crowded train station.
Technical Execution
This piece was built in Cinema 4D and rendered using Octane. The biggest challenge here was the heavy refraction—when you have a glass jar sitting in front of floating glass molecular shapes, light can easily become chaotic or messy. I spent a lot of time calibrating the material properties and using clean, studio-style rim lights to separate the elements from the background.
Since I handled everything from camera animation to final compositing in After Effects, I was able to build the scene file as a flexible framework. This allowed me to quickly shift the composition from wide metro billboards to tight vertical formats for social feeds without losing the sharp texture details or changing the underlying animation logic.
Outcome
The finished assets launched simultaneously across Germany on Ströer’s massive DOOH grid and on-site retail screens like Müller and Rossmann. Handling the end-to-end production allowed me to keep the visual look completely uniform across every single layout. The campaign delivered a crisp, polished look for the product from giant public displays down to mobile social feeds, all while staying entirely faithful to the brand’s visual identity.
Let’s Connect
I help beauty and retail brands take raw assets and turn them into highly polished, end-to-end CGI motion campaigns. If you have an upcoming product launch or need a flexible 3D workflow that scales perfectly from billboards to social platforms, let’s talk.
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