The Vision
Winter presents a specific challenge for skincare, and the goal of this campaign was to market a protective product during the coldest months of the year. I wanted to use ice and snowflakes as a direct visual shorthand for winter weather, creating a crisp, frozen environment that makes the audience immediately understand the need for a protective skin barrier. The creative goal was to show coldness without making the scene feel harsh, keeping the ultimate focus on a radiant, warm glow.
Creative Strategy & Process
The major hurdle with this specific spot was managing screen real estate. Unlike the previous campaigns, this ad needed to feature two separate products—the intensive cream and the face oil dropper—within the same fast, 15-second loop.
To keep the message clean and prevent the screen from looking cluttered, I used a minimal, frosted white layout. I chose to use the product's bright yellow packaging as a massive design advantage, letting it contrast sharply against a desaturated, wintry background. This strict color separation ensured that no matter how active the animation got, the viewer's eyes stayed locked exactly on the products and the copy.
Technical Execution
For this campaign, I handled the pipeline from asset design to final render. Instead of trying to procedurally generate complex snow simulations that might overcomplicate the scene, I took clean 2D vector snowflake designs and extruded them into 3D geometry inside Cinema 4D.
The look development was completed using Octane Render. I built a custom ice shader for the snowflakes and the main product pedestal, focusing heavily on internal refraction, rough edge highlights, and subtle glass-like displacement. Because I managed the camera layout and composition directly, I was able to structure the project so that the assets could easily reframe from wide transit billboards to tight, vertical 9:16 crops for social media without losing any of the fine, icy texturing.
Outcome
The campaign launched across Germany on Ströer’s nationwide DOOH digital billboards and on-site retail display networks at Müller and Rossmann. By relying on bold color contrast and a simplified asset layout, the final videos maintained a uniform, polished look across all channels. The spot effectively communicated a dual-product narrative in a brief window, helping the brand stand out on busy winter city streets and digital platforms alike.
Let’s Connect
I help cosmetics, retail, and lifestyle brands create distinct, seasonal CGI campaigns and flexible motion assets. If you're looking for a motion designer who can take raw creative concepts and build efficient, cross-platform visual pipelines, let’s talk.
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